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Myth: E-Commerce is simply a matter of putting up a storefront website site and the customers will come.
Reality: Many companies are shocked at the effort that must go into the creation of a successful online storefront website.
Question: Just what kind of effort are we talking about here?
Answer: It is not easy to create an E-Commerce website but done properly the rewards are incalculable! Just some of the issues that must be addressed are:
- Web site development
- Merchant account set-up
- E-Commerce application development
- Hosting set-up
- Domain name search & acquisition
- Customer service planning & programs
- Accounting & financial planning
- Privacy policies
- Security issues
- Business planning and modeling
With storefront E-Commerce website design, CCS Webmarketing uses the same principles of found and marketable as we use with Institutional website design. A site that has no visitors because it cant be found does nothing for you. Likewise, a site that can be found but is not marketable also does nothing for you. However, when your site can be easily found on the web and can market your services or products to visitors, the rewards are tremendous.
The concept of branding as it applies to E-Commerce websites means ensuring that the image of your company which flows throughout your storefront E-Commerce website is consistent with the image throughout your Institutional website. For this reason we build your storefront E-Commerce website to be surrounded by your Institutional website. This is also critical to ensuring that your dynamic storefront site is found by Internet search engines.
Yes, it does take a great deal more work than you might imagine to build and market a successful E-Commerce website but at CCS Webmarketing we will walk you through the steps necessary to assure your marketing success.