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Home  Glossary of Terms


Glossary of Terms


The consistent presentation of your company image within all that your company does, how it acts, and its collateral material (brochures, business cards, products, people, office, website, etc.), in a manner so as to be easily understood and instantly recognized by the target audience you intend to reach.

Any program such as: Internet Explorer, Mosaic, Netscape, lynx, that is used to view material prepared for the World Wide Web. Browsers are able to interpret URLs and HTML markup and also understand Internet protocols such as HTTP, FTP, and Gopher.

An optical storage medium for music or data, it was developed primarily for audio use by Sony in 1982.

An internet information storage and retrieval system for use on the web.

Domain Name
A symbolic name for a computer that can be translated by a name server into a formal numeric Internet address (IP address) for that computer. Domain names allow users to reference and access Internet sites without having to know the numerical address.

Downtime is an expression used to describe the period of time when a network, computer, Internet connection or service is unavailable or off line.

Digital Video Disk / Digital Versatile Disc / DVD-ROM - A high-density CD format used to store music, films, or software.

Dynamic Content
Content, copy or information, on a website or web page that changes often, usually daily or upon reloads or returns to a page by a visitor. This content is structured on the basis of user input such as a keyword search wherein the results of keyword searches by search engines are dynamic pages based on the words typed into a form on a previous page.

The method by which business transactions are conducted over the Internet.

Your website is found when web users search for and visit your site via a search engine. The myth is that search engines will automatically seek out your website. The truth is that many complex components must be integrated within your site for search engines to find your specific website among the thousands on the web.

File Transfer Protocol, an Internet client-server protocol for transferring files between computers.

A picture or still image generated on a computer. There are two basic types of computer-generated graphics: object-oriented graphics (vector graphics) and bitmapped graphics (raster graphics).

In database searches, the number of documents that resulted from the search; for servers, the number of document requests received by a server.

Home Page
The introductory page for a World Wide Web site. A home page usually provides an introduction to the site, along with hypertext links to local resources.

HyperText Markup Language, a markup language defined by an SGML Document Type Definition (DTD). To a web designer, HTML is simply a collection of tags, words and script hidden from view that make up a website.

Hypertext Link
HyperText Markup Language, a markup language defined by an SGML Document Type Definition (DTD). To a web designer, HTML is simply a collection of tags, words and script hidden from view that make up a website.

See: "Graphics"

Originally designed by the U.S. Department of Defense so that a communication signal could withstand nuclear conflagration and serve military institutions worldwide, the Internet was first known as the ARPANet. It is an international system of linked computer networks that facilitates data transfer and communication services, such as remote login, file transfer (FTP), electronic mail (e-mail), newsgroups, and the World Wide Web.

Internet Service Provider (ISP)
A company from whom users purchase Internet connectivity. This could either be a dedicated connection (a telephone connection that always stays open) or a dial-up connection (a telephone connection that must be dialed to open). Commonly, users utilize software such as PPP or SLIP to allow Internet connectivity across the line.

IP Address
The numerical Internet protocol address of a computer or server on the Internet. Every computer or server on the Internet has a unique numerical address.

A word used by a search engine in its search for relevant web pages.

Load, in Internet terms, is when a web page is brought into a browser, essentially downloading the page from the server it is hosted on. The term load can also mean to install or open software on a computer.

Your website is marketable when visitors to your site understand the message and take action (buy, e-mail or call, etc.). Your site should tell a story that induces visitors to take action based on understanding the message of your website.

Meta Tag
Meta Tags are background html page script headers. Typically, they control the action of Internet Explorer, Mosaic, Netscape, and lynx, and may be used to refine the information provided by the actual headers.

Documents that contain text, sound, graphics and video elements that can be displayed to the user.

The duplication of resources and hardware on a server used to back up files and maintain service in the event of a failure or crash of the primary server system.

Search Engine
A program that searches World Wide Web documents for specific keywords and returns a list of the documents containing the keywords. Although search engines are really a general class of programs, the term is often used to describe systems like Google and Hotbot that enable users to search for documents on the World Wide Web and USENET newsgroups. Typically, a search engine works by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contained in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query.

A server is the main, host computer on a network. It houses information and responds to requests for information (for example, it houses websites and executes their links to other websites). The term server also refers to the software that makes the act of serving information possible. A server may be dedicated (where its sole purpose is to be the server) or non-dedicated (where in addition to being the server, it can be used for basic computing purposes).

A program that automatically fetches web pages and feeds them to search engines. It is so named because crawls over the web and is also known as a WebCrawler.

A virtual Internet location in which to display and sell products.

Streaming Video
Streaming Video is live flow of digital information (a media clip, movie, video, audio) via an Internet data transfer technique, over a network, so that it begins playing back as quickly as possible. Streaming Video allows users to see video and hear audio files without lengthy download times.

Uniform Resource Locator, the scheme used to address Internet resources on the World Wide Web. A URL specifies the protocol, domain name/IP address, port number, path, and resource details needed to access a resource from a particular machine. Partial URLs are associated schemes that specify a location relative to the location of a document or resource containing the URL reference.

See: "World Wide Web"

A virtual Internet location displaying a visual web presence of a company or individual.

Website Hosting
Website Hosting is the providing of space within the structure of the Internet for placement of files which constitute an Internet website.

Website Management
Website Management is the upkeep and updating service for Internet sites on a periodic basis. Website Management generally includes the hosting of the site.

World Wide Web
World Wide Web is a collection of text and/or graphic pages on the Internet with which a computer can interact or that a computer can read or view. It is necessary to have an Internet connection, a computer, a browser, and a few specialized programs in order to access and view this online information. Not all Internet servers are part of the World Wide Web, but the Web requires the Internet as its transport mechanism.


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